Make No Mistake: ‘The Trace’ is No Impartial News Organization

The-Trace

NEWTOWN, Conn –-(Ammoland.com)- Readers Beware.

Mayor Michael Bloomberg recently revealed a new tactic in his ongoing campaign to impose his anti-gun agenda on Americans with the launch of “The Trace .

The new website describes itself as a “media organization dedicated to expanding coverage of guns in the United States.”

Bloomberg, of course, already owns and controls one of the largest media empires in the world in Bloomberg LP , but apparently it is not adequately biased to serve his anti-gun agenda.

According to editorial director James Burnett, “The Trace” is not an “anti-gun” organization, but hopes to “appeal to people across the spectrum on the issue.” But the content makes it clear that the organization is just another Bloomberg-funded gun control project. The site even states, “We bring an admitted bias to our beat.”

Huffington Post further illustrated this intentional bias while celebrating the launch of the new “news” organization.

“We believe that the rate of gun violence is too high and we believe that there is not enough information about the issue as a whole,” editorial director James Burnett said in his interview. “As journalists, we have it as our mission to address that shortage of information.”

Like other Bloomberg backed organizations (Everytown for Gun Safety, Mayors Against Illegal Guns, and Moms Demand Action for Gun Sense in America), “The Trace” has already earned a lack of credibility among gun owners. Within the first few days of operation, the organization has readers outraged over one-sided reporting on issues and reckless disregard for facts.

It is clear that Bloomberg’s true goal is not to increase education and awareness on firearms and firearm safety, but to even more thoroughly color the information that reaches Americans about their Second Amendment rights. Orwellian propagandists have nothing on the sprawling Bloomberg newspeak machine.

Readers who may stumble across an article in “The Trace” — and any legitimate reporters seeking to inform themselves and the public on Second Amendment issues — should ignore the advocacy “journalists” at the “The Trace” and treat them like the Bloomberg, anti-gun staffers they are.

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About NSSF The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.